The second edition of the book “Strategic Social Marketing” by Jeff French and Ross Gordon was released in January 2020. The book includes a Voxpop written by one of the COHESION Project PhD students, Nathaly Aya Pastrana, entitled: “Cultural Sensitivity in Social Marketing”.

In the Voxpop (pp. 155–157) Nathaly presents examples of how the COHESION Project co-developed and implemented strategies that respected and responded to the local cultures.

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