The second edition of the book “Strategic Social Marketing” by Jeff French and Ross Gordon was released in January 2020. The book includes a Voxpop written by one of the COHESION Project PhD students, Nathaly Aya Pastrana, entitled: “Cultural Sensitivity in Social Marketing”.

In the Voxpop (pp. 155–157) Nathaly presents examples of how the COHESION Project co-developed and implemented strategies that respected and responded to the local cultures.

Find the book here: https://uk.sagepub.com/en-gb/eur/strategic-social-marketing/book260452#description